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I’m so excited to say that this is my 100th post on Enviroline Blog! Today’s post is slightly different as I wanted to talk about my blogging journey and how Enviroline Blog came about. I hope you enjoy 🙂
How Enviroline Blog came about
I started Enviroline Blog when I was 17 and studying Environmental Science as one of my A-Levels. I wanted to be up to date with all the latest environmental news but I couldn’t find much about it. This was really disheartening to not see any articles in newspapers or for influencers to not be talking about it. I decided enough is enough, if no one is willing to talk about it, I will! Not that I was an expert or anything, but I was learning so much new content and I just wanted to share it and talk about my opinions on the different topics!
I didn’t really know anything about what web host I should use so I went with Simple Site. For my blog name, I brainstormed a lot and eventually came up with the name Enviroline Blog. I thought it was cool because it was a mix of my name Caroline and the Environment!
My site looked awful, I had no idea about branding or anything so I went with blue. I think it was because I couldn’t work out how to switch it! So embarrassing looking back. I didn’t have much spare time to upload blog posts because I was so busy revising for my A-Level mock exams. I had to focus on them so I only managed to upload about 4 posts throughout the year (2019-2020).
The pandemic came along in March 2020 and so my A-Levels were cancelled. It was hard to know what to do with all this spare time. I was thinking about my blog and I was getting next to 0 views. I had no idea about the world of promoting on social media so I think only my siblings and a couple of friends actually read the posts!
In May 2020, I decided to migrate to WordPress. I basically started from scratch and just copy and pasted the few posts in. I’ve deleted them now as they were less than 100 words! I found WordPress really hard to use at the start but I eventually figured it out and I’m so glad I switched. A year into my blogging journey and I was consistently uploading once a week. Then I discovered World Days, such as World Sea Turtle Day etc. and I thought it would be fun to post about those environmental days. There were so many in June and July so I was very active then! In August 2020, I was planning ahead and scheduling posts. I was having so much fun with it all. I had finally discovered the usefulness of self-promotion on Twitter and so that took off for me too.
Finding my niches
I was so happy to have this environmental blog but I felt like I wasn’t being 100% myself. In May 2020, I had been discharged from the eating disorder service and I finally felt ready to spread awareness on Anorexia to try and prevent others from going through it. I was thinking of switching my blog name to Sustainable Recovery, but it didn’t feel quite right. I still haven’t fully explained why I decided to blog about mental health as well as the environment. After all, there are so many environmental topics I am yet to cover! Maybe I’ll talk about it in a future blog post 😉
Since I was including ED recovery and mental health in my niches, I finally designed a logo! It’s the ED recovery symbol but in the colours of the earth which fit my blog so well – my best friend made it for me!🥰
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I was reading so many other blogger’s posts and writing down all the blogging advice in a notebook. I read a lot about how you should choose your niche and stick to it. This worried me a little because I had started posting recipes and a few lifestyle posts. I also read a lot about how each post needs to help the reader and not just be all about you. While this is true, I think it’s super important to let your personality shine through, especially as the blogging community and your own blogging journey evolve.
Having WordPress in my URL was holding me back a bit so I decided to go self-hosted in January 2021. It wasn’t as confusing as I was expecting, but I did redesign my entire website. Suddenly I had so much more flexibility and I could install plugins, which made my blog even better! I played with lots of different themes before finally settling on one that I really loved.
I don’t really like sharing viewing figures too much but one thing that I am really proud of is my Domain Authority. Before I went self-hosted it was 4 but then once I got my own domain it went down to 0. It was stuck on 0 for a really long time which was a bit disheartening because I was trying really hard to get it to go up. Eventually, it got up to 2 and increased over the next months. It’s currently at 12!
I have been really lucky to have started making some money from my blog! I never thought this would happen, but I’m glad my hard work is paying off. Instagram can be a bit hit and miss for bloggers, but I have managed to collaborate with a few brands there. I’m far from being an influencer but so far Instagram has been good to me!
I hope you enjoyed reading about my blogging journey, thank you for all the lovely support ♡
Best wishes, Cx