I noticed that I haven’t done an environmental post for a while 😬 so here I am with a post on fast fashion, something I am very conscious of and try my hardest to reduce.
Fast fashion is designed to make you buy more clothes
The types of stores that contribute to fast fashion, know what they are doing and are doing it on purpose. They know that the trends will change quickly and therefore will be getting more and more money in.
Additionally, the clothes are designed with cheap materials that will fall apart quickly so that the public will keep going back to buy more. But these cheap materials come at a massive cost to our planet.
85% of plastic pollution is due to microfibers from synthetic clothing
(Dr Mark Brown 2011 study)
This is such a shocking statistic!
When clothes made of synthetic fibres get thrown out, they go to landfill and plastic doesn’t decompose….instead it breaks down into smaller pieces called microplastics. These plastics are extremely harmful as they can enter our bodies – there are even nano plastics which are smaller and can enter more easily.
“Farmers in China, that live close to garment factories, ‘joke’ to be able to tell what colours will be ‘in’ next season by looking at the colour of the rivers”
I read this and was heartbroken.
This just shows how much the environment is interconnected.
The dyes from the fashion factories are leaking into rivers which will kill off fish living there and lead to the locals having contaminated water. It’s extremely damaging in more ways than one.
It takes on average 7000 litres of water to produce one pair of jeans
You drink this amount of water over a time period of 5-6 years! That is a massive amount of water for just one pair of jeans.
You may be wondering how it can take this much water…
The massive amount of water consumption is from:
- Production of cotton/cotton irrigation
A lot of countries in Western Europe, import cotton from poorer countries that will sell it cheap so that they can get sales. There’s an estimated 20% loss of water from the Aral Sea due to EU consumption along with the fashion sector taking 7% of groundwater and drinking water depletion globally.
Some textile workers don’t earn enough in a month to pay for one of the garments they produce
Producing the amount of fast fashion that customers buy is very unethical and highly demanding. Brands will choose factories that charge the least so they can earn more money which leads to a downfall in their health & safety so the workers are working in poor conditions plus low wages.
This needs to stop.
I hope by reading this post you have learnt a little bit more about fast fashion and how dire the situation is.
Related post: 9 ways to reduce your fast fashion consumptions
Best wishes, Cx